Women Give Hyatt an Earful Via ‘Listening Loop’
Brand Marketing
Hyatt is making its first outreach to female travelers as part of a broader behavioral shift in how the hotel operator views marketing. While the new campaign has traditional, targeted [...]
Millennial Moms Don’t Let Sex Get in the Way of Smartphone Use
Performance Marketing
It's no secret that moms are a tech-savvy bunch, but you might be surprised to learn exactly how they’re using their digital devices.
Citi, LinkedIn Form Network for Professional Women
Brand Marketing
Citi has partnered with LinkedIn to create the Connect Professional Women’s Network, which launched April 30. The branded community is primarily a discussion board to which members can post and [...]
Putting Pinterest to Work for Your Brand
Performance Marketing
Pinterest is the new hot property. Overnight this visual curation powerhouse has generated more traffic to websites than Twitter, Google+, Linkedin and YouTube combined. Its clean and simple design, including [...]
Coin Clout: Rosa Parks Beats Oprah as Preferred Face for New U.S. Currency
Poor Oprah Winfrey. On the heels of more bad news for her struggling network OWN comes a survey showing Americans aren't quite ready to immortalize her on a U.S. coin [...]
Fast Chat: Jane Maas
Brand Marketing
Jane Maas would like to be counted among the founding mothers of advertising. A copywriter who started at Ogilvy & Mather in the 1960s, she rose to be a creative [...]