Wolff Olins

Is The Met’s New Logo as Indisputably Wretched as Everyone Is Saying?

The Metropolitan Museum of Art has done away with the beautiful da Vinci-inspired logo it's used since 1971 in favor of ... a double-stacked word mark made in kerning hell.Vulture calls the update a "typographic bus crash," noting that "the whole ensemble looks like a red double-decker bus that has stopped short, shoving the passengers into each other's backs. Worse, the entire top half of the new logo consists of the word 'the.'" Other commentators are referring to it as "Times New Rotten." Justin Davidson, the architecture critic for New York magazine, labeled it a "graphic misfire." And GQ—with its trained eye for the female rear—observed that there are two bikini-clad butts hiding in the negative space of the E's.

Wolff Olins’ First North American President Wants to Change How Consumers Experience Brands

Brand consultancy Wolff Olins announced this week it has hired Tim Allen as its first North American president.

Ad of the Day: Smithsonian

The Smithsonian Institution is known primarily for housing historic artifacts—everything from George Washington's sword to Dorothy's ruby slippers. But that's a musty legacy—nothing feels new or dynamic about the Smithsonian.

London 2012 Olympic Logo: Was It Really So Bad After All?

With the London Olympics now in its final days, Fast Company's Co.Design blog has an interesting interview with two executives from Wolff Olins, the design firm behind the much-maligned (though, by some, avidly defended) Olympic logo. Brian Boylan, the firm's chairman, and Ije Nwokorie, its managing director in London, explain some of the reasoning behind the branding, and look back at some of the critcisms, too. A few highlights:

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The Brand Called Wally Olins

The London office of Saffron, which describes itself as “the world’s smallest global brand consultancy,” is the big, white hangar you’d expect from designland. The people have that Euro world-citizen look: the women pared down, the men with heavy, pushed-back hair. No suits. No bling.