WME

5 Things to Consider When Trying to Match the Right Celebrity With Your Brand

There's no question that a celebrity can bring instant attention to your marketing campaign.

Meet the 30 Most Powerful Women in Sports

There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought […]

How Droga5 Branded Dwayne ‘The Rock’ Johnson as It Would Any Consumer Product

When Droga5 sold a 49 percent stake to Hollywood talent agency William Morris Endeavor in the summer of 2013, there was plenty of speculation about how each side might leverage the other—how WME could use Droga's marketing prowess, and how Droga might employ WME's

This L.A. Agency Has a Sharp Eye for Celebrity Branding … and Icelandic Art

In 2011, three Hollywood media veterans joined forces to start a social agency. Disney exec Oliver Luckett, WME’s Ari Emanuel (who served as inspiration for Ari Gold in HBO’s Entourage) […]

Droga5 Found Its Newest Client, NRG Energy, Through Old-Fashioned Matchmaking

Droga5's deal with William Morris Entertainment continues to pay dividends.

Adweek and Clio Sports Celebrate the Craft of Sports Marketing

We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those moments when sports lifted our emotions somewhere past fandom to a place where adrenaline and passion create a potent and focused form of elation.

With $18 Billion in Media Up for Grabs, This Is a Huge Year for Dealmakers at Cannes

Beyond the judging, schmoozing and general bacchanalia of the Cannes Lions International Festival of Creativity is a significant amount of wheeling and dealing, be it to acquire an agency or poach a creative chief.

Droga5 Sells Sizable Stake to WME

Droga5 will sell a large minority stake to William Morris Endeavor, the companies announced Thursday.