5 Things to Consider When Trying to Match the Right Celebrity With Your Brand
Brand Marketing
There's no question that a celebrity can bring instant attention to your marketing campaign.
Adweek and Clio Sports Celebrate the Craft of Sports Marketing
Brand Marketing
We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those [...]
With $18 Billion in Media Up for Grabs, This Is a Huge Year for Dealmakers at Cannes
Brand Marketing
Beyond the judging, schmoozing and general bacchanalia of the Cannes Lions International Festival of Creativity is a significant amount of wheeling and dealing, be it to acquire an agency or [...]
Droga5 Sells Sizable Stake to WME
Brand Marketing
Droga5 will sell a large minority stake to William Morris Endeavor, the companies announced Thursday.