There's no question that a celebrity can bring instant attention to your marketing campaign.
There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought […]
When Droga5 sold a 49 percent stake to Hollywood talent agency William Morris Endeavor in the summer of 2013, there was plenty of speculation about how each side might leverage the other—how WME could use Droga's marketing prowess, and how Droga might employ WME's
In 2011, three Hollywood media veterans joined forces to start a social agency. Disney exec Oliver Luckett, WME’s Ari Emanuel (who served as inspiration for Ari Gold in HBO’s Entourage) […]
We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those moments when sports lifted our emotions somewhere past fandom to a place where adrenaline and passion create a potent and focused form of elation.
Beyond the judging, schmoozing and general bacchanalia of the Cannes Lions International Festival of Creativity is a significant amount of wheeling and dealing, be it to acquire an agency or poach a creative chief.