10 Ads You Won’t Want to Miss During Super Bowl 50
Brand Marketing
Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or [...]
Only 46% of Super Bowl Advertisers Will Score Consumer Engagement
Brand Marketing
Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement [...]
Retired NFL Stars Find Absurd New Callings in Super Bowl Ad for Wix.com
Performance Marketing
Wix.com is gearing up to make its Super Bowl advertising debut, and it has tapped five storied ex-NFL stars—Brett Favre, Terrell Owens, Emmitt Smith, Larry Allen and Franco Harris—to help [...]
Israel’s Silicon Wadi
Performance Marketing
Avishai Abrahami sits on the rooftop patio of his five-year-old Web company, Wix.com, contemplating the scene below. The Mediterranean Sea gleams in the late afternoon sun, shedding rays on the [...]