Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or at least teasers, early.
While Twitter will likely remain marketers' go-to platform to build Super Bowl social buzz, Snapchat, Facebook, Google and Instagram are all hustling this year to grab a greater share of ad dollars.
Brands are notorious for pulling out all the digital marketing bells and whistles during the Super Bowl, and Google hopes to take a bite out of Twitter's reputation as brands' go-to platform for real-time marketing this year.
After introducing itself to America in 2015 at the year's biggest advertising event, Tel Aviv-based website-development company Wix.com says it will return for Super Bowl 50.
Can you hear that? That's the sound of the National Football League breathing a huge sigh of relief that advertisers still want to sidle up to the Super Bowl buffet, after a rocky year that gave "let's go to the videotape" entirely new meaning.
Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement Survey. Out of 26 brands known to be advertising during the Big Game, just 12, or 46 percent, are expected to garner brand engagement, lower than the average of 50 percent.
Wix.com is gearing up to make its Super Bowl advertising debut, and it has tapped five storied ex-NFL stars—Brett Favre, Terrell Owens, Emmitt Smith, Larry Allen and Franco Harris—to help introduce the Web company to mainstream America.