Wish-Bone

BBDO Wins Wish-Bone

BBDO New York has further strengthened its relationship with Pinnacle Foods by adding the company’s newly-acquired Wish-Bone brand. The line of salad dressings had previously been handled by Barton F.

Unilever Mobile Effort Garners 87% Purchase Intent Lift

Unilever's mobile display ads for its Wish-Bone Italian salad dressing drew an 87 percent purchase intent lift for a spring campaign that recently wrapped, according to the company, which cited a total of 757 consumers surveyed by comScore.