NBCUniversal Strikes Gold With Megawatt Olympics Deal
In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032.
P&G Ads Are Taking Olympic Gold and Facebook Users Love Skiing
Brand Marketing
Here comes the Olympics data. AceMetrix today unveiled numbers that bode extremely well for Procter & Gamble, which takes the top three spots in its Top 10 rankings for Winter [...]
Winter Olympics Update: NBC Is In the Pink
While the conjunctivitis-plagued Bob Costas may not look back fondly on the 2014 Winter Olympics, Sochi’s stellar ratings performance has left NBC’s ad sales team in the pink.
NHL Network Preps Olympics Highlights Show
While the Winter Olympics has put the NHL’s 2013-14 campaign on ice for the next two weeks, the league’s in-house cable network hasn’t exactly been idle. In fact, beginning Feb.
Most News Organizations Are Using Security Contractors to Help Keep Their Teams Safe in Sochi
With the Winter Olympics underway, the governments of several countries (including the U.S.) have battened down the hatches in case of violence, attracting both sports and political coverage to Sochi. [...]
Saatchi Breaks First Work for Walmart on the Olympics
Brand Marketing
A Walmart campaign breaking during NBC's broadcast of the Winter Olympics comes from a new roster shop, Saatchi & Saatchi, the retailer has confirmed. The campaign centers around Walmart's drive [...]