Winter Olympics

NBCUniversal Strikes Gold With Megawatt Olympics Deal

In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032.

Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront

After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV season. As such, the network fully expects to make a killing during the spring/summer upfront bazaar.

Check Out Tide’s Extensive Vine Push for the Olympics

Tide's focus on Vine doesn't seem like it's going to be cut down any time soon.

The Walking Dead Takes Another Bite Out of the Olympics

AMC’s The Walking Dead once again took a ragged bite out of the Winter Olympics, topping the 9-10 p.m. EST segment of NBC’s Sunday night coverage by more than 20 percent.

NBC to Promote New Comedies After Final Night of Olympics, Closing Ceremony

NBC is putting an end to all the post-Olympics monkey business.Two years after making viewers go ape by interrupting the closing ceremony of the London Games with a preview of the simian sitcom Animal Practice, the broadcaster is taking a much more cautious approach in Sochi.

P&G Ads Are Taking Olympic Gold and Facebook Users Love Skiing

Here comes the Olympics data. AceMetrix today unveiled numbers that bode extremely well for Procter & Gamble, which takes the top three spots in its Top 10 rankings for Winter Games TV spots.

Winter Olympics Update: NBC Is In the Pink

While the conjunctivitis-plagued Bob Costas may not look back fondly on the 2014 Winter Olympics, Sochi’s stellar ratings performance has left NBC’s ad sales team in the pink.

NHL Network Preps Olympics Highlights Show

While the Winter Olympics has put the NHL’s 2013-14 campaign on ice for the next two weeks, the league’s in-house cable network hasn’t exactly been idle. In fact, beginning Feb.

Most News Organizations Are Using Security Contractors to Help Keep Their Teams Safe in Sochi

With the Winter Olympics underway, the governments of several countries (including the U.S.) have battened down the hatches in case of violence, attracting both sports and political coverage to Sochi. U.S.

Saatchi Breaks First Work for Walmart on the Olympics

A Walmart campaign breaking during NBC's broadcast of the Winter Olympics comes from a new roster shop, Saatchi & Saatchi, the retailer has confirmed.The campaign centers around Walmart's drive to create new manufacturing jobs in the U.S. Last year, the retailer pledged to buy $250 billion in products made in America across 10 years.