Wimbledon

Twitter Hopes Its Burgeoning Livestreaming Business Will Help It Take Flight Again

In the past few weeks, Twitter has secured deals with several television companies and sports leagues hoping to get in early on the San Francisco-based social network's burgeoning livestreaming business.

Twitter Debuts Livestreaming With High Definition Broadcast of Wimbledon

Twitter today is providing a glimpse into what kind of TV-like platform it could be for sports fans, one of its most-loyal user bases. The social media network's livestreaming of Wimbledon is Twitter's first broadcast in high definition.

Häagen-Dazs Fills Its Instagram With Great Wimbledon Pics of Fans, Not Players

What do tennis and ice cream have in common? They're both irresistibly exciting, according to a new Wimbledon campaign from Häagen-Dazs, featuring crowd reactions from the stands of the annual London tennis tournament that's now in its second week.  Grey London hired fashion photographer Adam Katz Sinding, known for his streetside style portraits, to capture the highs and lows of courtside fans for the ice cream brand's Instagram. His crisp, vibrant shots of attendees range from unbridled joy to awe, horror, anticipation and suspense.

The Brand That Scored the Most Digital Attention at Wimbledon Wasn’t Even a Sponsor

If you were lucky enough to be at Centre Court at Wimbledon this year, you may have treated yourself to a refreshing Pimm's Cup—the classic Wimbledon cocktail made with Pimm's, lemonade, mint, fruit and cucumber—while you watched Novak Djokovic and Serena Williams win big. 

12 Intriguing Digital Marketing Stats From the Past Week

The past week has been filled with great data points about many things—particularly the dominance of Serena Williams and Apple. Here are the 12 most interesting numbers we came across:

How Exciting Is Wimbledon? With Biometrics, Jaguar Takes Centre Court’s Pulse

If you're among the fortunate 15,000 people who can afford the $4,164 ticket price to get into the stands at Wimbledon's Centre Court this week, you're surely in for a very exciting time. If you're not, you'll just have to imagine what that excitement feels like.

Tiger Woods Earns 83 Times More Money Endorsing Things Than Playing Golf

The sprinter Usain Bolt has earned $15,000 in race winnings over the last year but $21 million in sponsorships. Nascar star Jimmie Johnson, on the other hand, pulled in $16.2 million in winnings but a mere $6.5 million in endorsements.

Brits Stream Murray but Prefer McEnroe Dis

Andy Murray made history on Sunday, drawing millions of U.K. viewers to their TV sets.

Adidas’s Tribute to Andy Murray Is Pretty Sweet, Too

Robinsons isn't the only British brand drafting off Andy Murray's historic win at Wimbledon yesterday. The Adidas ad above, posted to Twitter, is nice and simple and a worthy tribute. The tennis star's other sponsors, including Head and RBS, also congratulated their man on Twitter.

BBH Finally Gets to Add Storybook Ending to Its Wimbledon Ad for Robinsons

Britain had to wait 77 years—until Sunday's win by Andy Murray—to celebrate another British male singles champion at Wimbledon. So, BBH London should feel fortunate that it had to wait only four years to add the proper ending to its now-famous Wimbledon commercial for Robinsons drinks. The spot, which dreams of the day when a British player would once again win the prestigious London tennis tournament, was originally put together in 2009. Murray made it to the semifinals that year, losing to Andy Roddick. He made it to the semifinals in each of the following two years as well, reaching the final in 2012, only to fall to Roger Federer. This year, finally, he triumphed—over Novak Djokovic. "Worth the wait, wasn't it?" says BBH's newly added voiceover at the end. brightcove.createExperiences(); I did not. Maybe the trophy will get lucky tonight! RT @jode_d @andy_murray did you go to sleep with the trophy in bed next to you? #AskAndy — Andy Murray (@andy_murray) July 8, 2013