Twitter Hopes Its Burgeoning Livestreaming Business Will Help It Take Flight Again
Performance Marketing
In the past few weeks, Twitter has secured deals with several television companies and sports leagues hoping to get in early on the San Francisco-based social network's burgeoning livestreaming business.
How Exciting Is Wimbledon? With Biometrics, Jaguar Takes Centre Court’s Pulse
Brand Marketing
If you're among the fortunate 15,000 people who can afford the $4,164 ticket price to get into the stands at Wimbledon's Centre Court this week, you're surely in for a [...]
Tiger Woods Earns 83 Times More Money Endorsing Things Than Playing Golf
Brand Marketing
The sprinter Usain Bolt has earned $15,000 in race winnings over the last year but $21 million in sponsorships. Nascar star Jimmie Johnson, on the other hand, pulled in $16.2 [...]
Brits Stream Murray but Prefer McEnroe Dis
Performance Marketing
Andy Murray made history on Sunday, drawing millions of U.K. viewers to their TV sets.
Adidas’s Tribute to Andy Murray Is Pretty Sweet, Too
Creativity
Robinsons isn't the only British brand drafting off Andy Murray's historic win at Wimbledon yesterday. The Adidas ad above, posted to Twitter, is nice and simple and a worthy tribute. [...]
BBH Finally Gets to Add Storybook Ending to Its Wimbledon Ad for Robinsons
Creativity
Britain had to wait 77 years—until Sunday's win by Andy Murray—to celebrate another British male singles champion at Wimbledon. So, BBH London should feel fortunate that it had to wait [...]