The La Brea Tar Pits and Museum commissioned a campaign from creative agency Imaginary Forces to celebrate its renovation. They somehow got Will Ferrell to help them out, and from there, it's pretty clear they didn't know what to do. They got access to one of the funniest men in America, someone who could have catapulted their campaign to instant Internet hilarity and stardom. And they wasted him.
CBS should have no problem drawing at least 110 million viewers to its Super Bowl 50 broadcast on Feb. 7, but the network has even grander ambitions for what could turn out to be a record-breaking audience.
When it comes to building awareness, how much is too much? Multi-channel campaigns harnessing the power of digital space, air time and even real time have proven successful. But when does it tip over into overkill? With the biggest brands double-, triple- and even quadruple-flanking consumers, the trick becomes how to be near the top of mind without going over-the-top.
Will Ferrell last week got his star on the Hollywood Walk of Fame, which was nicely timed to promote his hit movie Get Hard, where he co-stars with fellow comic Kevin Hart.
Last night Will Ferrell boasted a new job—Little Debbie's spokesperson—during a weird yet charming segment on the Tonight Show with Jimmy Fallon. As it turns out, the brand was just as surprised as anyone else to learn about their supposed new hire.
Great Odin's Raven! If you ever wanted to play video games with self-proclaimed video game wiz Will Ferrell, here's your chance to do so—and support a great cause.
Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s. Ever since Steven Spielberg featured Reese's Pieces in 1982's E.T. (after being turned down by short-sighted M&M reps), brands and content creators have embraced product placement as a sort of commercial symbiosis. This Wednesday, we'll be tackling the issue of product placement at #adweekchat, a one-hour Twitter conversation open to all. Join us at 2 p.m. Eastern for a lively discussion of the best, worst and weirdest examples of product placement in TV, movies and video. In the meantime, enjoy revisiting a few of the more iconic moments of product integration (some paid, some not) that have helped to shape how writers and producers weave brands into their storylines—with mixed results:
As winter winds down, spring fever takes over. And no one is more in the mood than Wren, the small fashion label that had the week's breakout viral advertising hit with a video showing complete strangers kissing. Hey, it breaks the ice much faster than a handshake.
Robert Redford wants to restore the Colorado River Delta, which has dried up severely over the past century, to its former lush glory through the "Raise the River" project. Will Ferrell wants to tell him where to stick it.