Nickelodeon Unveils Subscription Service for Preschoolers at Upfront
Starting March 5, Nickelodeon will debut a streaming service for TV's smallest viewers: Noggin, a preschool-targeted, ad-free app that will stream reruns of Blue's Clues; Little Bear; Ni hao, Kai-Lan; [...]
CBS Pumps Up Its Fall Comedy Lineup
When you return as many franchise series as CBS did this year, you don’t change the schedule so much as shift the tiles around like a giant Rubik’s Cube.
ABC, CBS Firm Up Their Fall Schedules
On the Friday night before the TV world converges on New York for the upfronts, word about their respective orders, renewals and cancelations is starting to trickle in from the [...]
Original Series Help Netflix Turn a Tidy Profit
Performance Marketing
Following its first foray into original programming, Netflix put up first-quarter numbers that exceeded Wall Street’s expectations.
The Demise of the Doofus Dad in Ads
Brand Marketing
Picture it: A dad strolls down Main Street. His wide-eyed, 10-month-old daughter, perched in her stroller, giggles and coos. It’s a fall day—not too hot, not too cold. Yet a [...]
Eva Longoria Joins Will Arnett in Latest Hulu Commercial
Creativity
Will Arnett does his Will Arnett thing in Crispin Porter + Bogusky's latest ad for Hulu that aired during last night's Academy Awards show, which might still be going on [...]