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Your Kids Have the Same Media Habits as You Do

Performance Marketing

When it comes to technology, you don't stand a chance against your kids. Born into a digital world, tweens—those age 7-13—have unprecedented access to devices and gadgets.


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Finally, a Wii made just for women: the Shii

Creativity

Probably NSFW. Ladies, pick up a Shii today. Unless you're completely sickened and offended by it. This clip is from a comedy show in Belgium, which explains a few things. [...]

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Real-life Little Mac coulda been a contender

Creativity

Few old-school Nintendo games are as memorable as Mike Tyson's Punch-Out, which kept an entire generation of young males too busy pushing buttons to actually learn self-defense of any kind. [...]

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Amid downturn, WPP brass poke each other

Creativity

We all deal with economic catastrophe in our own ways. For WPP's top echelon of executives, it means enjoying a little Wii and Facebook. A new BusinessWeek story recounts a [...]

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EA caught using Xbox gameplay in Wii spot

Creativity

An Electronic Arts commercial for Tiger Woods PGA Tour 09 has been banned in the U.K. in its current form for using Xbox 360 footage to promote the Wii version [...]