Fox Sports announced this week that Wieden + Kennedy would be its first ad agency of record. The agency's New York office will run the business, with the relationship beginning immediately.
Wieden + Kennedy
When you're hacking away at unsightly ear hair, the last thing you want is for the battery in your trimmer to conk out. That would leave you with bushy lobes and broken dreams.
TurboTax has been embracing celebrities in a big way this year, rolling out ads with everyone from Kathy Bates to DJ Khaled. But for the upcoming Super Bowl, the brand is really pulling out the big guns—Humpty Dumpty himself.
Bud Light will have a 60-second spot during the Big Game, where it will debut a new friendship-focused campaign and tagline, "Famous among friends," from its creative shop, Wieden + Kennedy in New York.
ESPN takes note of the trend toward outlandish pre-game outfits in the NBA with the latest spot in its "This Is SportsCenter" series.
Given the number of exercise-themed ads and well-toned models gracing our screens every day, it's quite easy to forget that voluntary exercise is a relatively new phenomenon.
It's a new year! And Secret's "Stress Test" is back, this time with a scenario that's all too familiar for agencies, marketers and entrepreneurs. Two ads, directed by Gia Coppola at The Directors Bureau, feature Ash and Emma, whom we meet as they step into an elevator, preparing for a pitch. This plays out in a rapid-fire Q&A, laced with tension, determination and a clear expectation of some sexist pushback:
Kevin Hart is a famous comedian who is busy at any given moment filming his latest buddy flick or starring in ad campaigns for H&M, Xfinity, Madden, etc. But he's also a frequent runner who recently made the life-changing decision to start using an Apple Watch Nike+ to track his workouts—and it led to some very strange places, according to this amusing new Nike campaign by Wieden + Kennedy Portland.
Intuit's TurboTax will be returning to the Super Bowl in 2017, marking its fourth consecutive year in the Big Game. Past efforts from the company's agency of record Wieden + Kennedy have starred such disparate personalities as Inside the Actors Studio host James Lipton and the voices of character actors William H. Macy and John C. Reilly.