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‘The Hardest Commercial I Have Ever Edited.’ How Nike Created Its Split-Screen Masterpiece

Digital Storytelling

The best advertising ideas are often simple in concept but fiendishly difficult in execution. On such a scale, this one might have surpassed them all. Nike’s “You Can’t Stop Us” [...]


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ESPN Anchors Can’t Pull Off This NBA Star’s Signature Style in New SportsCenter Ad

Creativity

ESPN takes note of the trend toward outlandish pre-game outfits in the NBA with the latest spot in its "This Is SportsCenter" series. 

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Samsung’s New Year’s Campaign Reminds Us That Working Out Is Actually Pretty Weird

Brand Marketing

Given the number of exercise-themed ads and well-toned models gracing our screens every day, it's quite easy to forget that voluntary exercise is a relatively new phenomenon.

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Two Women Prep for a Pitch (and Some Casual Sexism) in Secret’s Newest ‘Stress Test’

Creativity

It's a new year! And Secret's "Stress Test" is back, this time with a scenario that's all too familiar for agencies, marketers and entrepreneurs. Two ads, directed by Gia Coppola [...]

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Kevin Hart Goes Way Off the Grid in W+K’s Odd, Amusing Ads for the Apple Watch Nike+

Creativity

Kevin Hart is a famous comedian who is busy at any given moment filming his latest buddy flick or starring in ad campaigns for H&M, Xfinity, Madden, etc.  But he's [...]