White Ops

Russian Ring of Digital Ad Crooks Is Reportedly Making Over $3 Million a Day

White Ops today reported that a group of Russia-based cybercriminals is stealing $3 million to $5 million daily from premium-video-focused advertisers.

What’s Being Done to Rein In $7 Billion in Ad Fraud

Long a dirty little secret of the digital media business, the topic of ad fraud has been thrust front and center in discussions among agency executives, advertisers and publishers over the last three years.

Online Fraud’s Next Victim: Mobile Advertising

Mobile advertising’s lack of a cookie—a nugget of data that tracks consumers’ digital activity—is both a blessing and a curse. While marketers aren’t able to target consumers the same way they can on laptops, ad fraud also has been less prevalent. But now, with the growth of mobile ad budgets, sophisticated scammers are seeing a new lucrative opportunity.

Online Ad Fraudsters Are Stealing $6 Billion From Brands

The online ad fraud issue is far worse than you think. It involves organized crime, Russian millionaires, ex-bank robbers and one-sixth of the computers in the U.S.