White House

White House Website Scrubbed of LGBT, Climate Change, Healthcare and Civil Rights Mentions

Immediately after Donald Trump was sworn in as the 45th president of the United States, some changes were made to the White House's official website and social media accounts.

Trump’s First Twitter Background Image for @POTUS Was From Obama’s ’09 Inauguration

The peaceful transfer of power is now complete, and Donald J. Trump is the 45th president of the United States. But the White House transition on social media remains a work in progress, as Trump's team takes on various new Twitter, Facebook, Instagram and other accounts.

7 Ways the White House Is Preserving President Obama’s Social Accounts

Barack Obama has famously been the country's first social media president. Notably, his administration has used Twitter, Facebook, Instagram and Snapchat as communication platforms. Now, with only two weeks left until President-elect Donald Trump's inauguration, the White House has revealed how it plans to archive Obama's social media legacy.

How to Fix the Problem When Big Data Fails in Digital Media Planning

Natural systems have a closed loop. Think about a tree: Its roots gather water and nutrients, enabling the tree to grow limbs and leaves that capture sunlight and provide shelter and food for insects and animals. The leaves fall and return nitrogen to the soil, providing nutrients back to the tree's roots.

Michelle Obama: Marketing Can Make America Healthier

I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would wind up slow dancing with Big B

Obama Taps Google Exec to Lead His Tech Team

President Barack Obama today named Google's Megan Smith as his new chief technology officer.

Taco Bell Has an Extremely Active Social Marketing Team

There was no time for rest this past Labor Day for Taco Bell’s social marketing team, busy shooting a YouTube video about a fan who started a drawing club out of the chain’s Pacifica, Calif., location.The concept was pitched the previous Thursday, then developed and filmed over the holiday weekend.

Twitter Exec to Get White House Nod as Privacy Officer

President Obama is set to name Nicole Wong, Twitter's legal director, the White House's first Internet privacy officer.

We the People’s Hits and Misses

In recent months, the White House’s “We the People” petition site has been in the center of numerous mainstream media debates, drawing signatures by the 10s of thousands and eliciting direct responses from the president.

White House Updates Mobile App in Time for Election

Not one to miss out on a digital trend, the Obama White House announced a reboot of its Apple and Android mobile app on Wednesday (Sept. 5) just in time for President Obama's convention speech Thursday night.