Chico's FAS Inc., which houses brands Chico's, White House Black Market, Boston Proper and Soma, has tapped Zimmerman Advertising to run its media and digital business. The Fort Lauderdale, Fla., shop nabbed the account without a review. PGR Media previously ran the business for the retailer, which uses an in-house team for creative work.
White House Black Market
If push notifications become a staple in mobile marketing for years to come, the industry can point to 2012 when the tactic started to gain traction.