Here’s a Buyer’s Guide to Ad Targeting on 8 Social Platforms
Performance Marketing
We are living in a social world, a reality not lost on marketers. Last week, eMarketer reported 88 percent of all U.S. firms have a presence on at least one [...]
Fraternity Brothers Fight Over Ownership of Fast-Growing Mobile App
Performance Marketing
A story of "betrayal" and "greed"—it's a story as old as apps themselves. And now a fraternity brother is claiming he was robbed of his stake in Yik Yak, a [...]
New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs
Performance Marketing
Twitter has long had a reputation as a real-time marketing platform, making it a go-to site for brands to host Q&A sessions with celebrities and personalities. But Twitter may be [...]
Whisper App Accused of Not Being Anonymous After All
Performance Marketing
Dark social just got darker. Indirect Snapchat leaks were only the beginning. Now, our trusted anonymous apps like Whisper aren’t so trusted after The Guardian found that the company tracks [...]
Yik Yak Is Hot With the Cool Kids, and Now It’s in Facebook’s Crosshairs
Performance Marketing
Any attention is good attention, even if it's from Facebook looking to crush your fledgling startup. That's kind of how the founders of Yik Yak look at recent double-edged praise [...]
Facebook Reportedly Launching an App Designed to Hide Your True Identity
Performance Marketing
Facebook wants you to be just as comfortable sharing sensitive information as you are broadcasting mundane details, so the social network is planning a new, anonymous sharing app, according to [...]