These Were the Hottest Apps, Games and Gadgets of 2016
Performance Marketing
History will remember 2016 as when digital became a constant overlay to real life, with presidential candidates trolling one another on social media before and after debates while mobile game [...]
How Whisper Mastered Facebook’s Algorithm and Sold Ads With First-Party Data
Performance Marketing
Twitter and Pinterest have Facebook pages, but they only typically get a few hundred likes and reactions per post.
Whisper’s New Polling Feature Helps Brands Learn From Unusually Candid Millennials
Performance Marketing
Whisper CEO Michael Heyward tweeted on Tuesday that his anonymous social network had exceeded 30 million monthly users, up 10 million from
Whisper Hits 20 Million Monthly Users, Doubling Its Audience in 6 Months
Performance Marketing
Whisper now has 20 million monthly users, which is twice as many as the anonymity-based messaging app claimed in May. What's changed since that last batch of user data?
Hollywood Is Getting Stealthier at Advertising With Mobile Messaging Apps
Performance Marketing
Social apps like Whisper and Kik are tricky places for brands to advertise, but film studios are getting the hang of how to run under-the-radar campaigns.
Hot List: The 24 Digital Brands, Startups and Games That Defined 2015
Performance Marketing
Technology historians will remember 2015 as the year when we first talked about robots and drones without a sense of irony. And they’ll note it was the year when the [...]