This Week’s Must Haves: a Smart Suitcase You’ll Never Lose
Brand Marketing
This week, the Adweek staff is highlighting app-enabled holiday lights, an advent calendar with high-end whiskey inside, an iPhone case that's also a pocket square and one smart suitcase. Take [...]
Perspective: Hey, Tough Guy
Brand Marketing
In the long history of celebrity endorsements (Mark Twain, let us remember, was plugging Great Mark Cigars as early as 1875), brands have learned that while a famous face is [...]
Maker’s Mark Pours First National Ad Buy
Maker’s Mark is uncorking its first national TV campaign, prepping a series of ads that will air exclusively on Discovery Channel starting May 10.