Why 74-Year-Old Cheerios Is Still America’s No. 1 Cereal
Brand Marketing
It was 1941, and Lester Borchardt had a crazy idea. His employer, General Mills, was looking for a product that would compete with Wheaties and Corn Flakes in the growing [...]
Brand of the Day: What Is Madeleine Albright Doing on the Wheaties Box?
Brand Marketing
In case you missed it, Wheaties made a commemorative box with former Secretary of State Madeleine Albright on it. For the General Mills cereal, known as the "breakfast of champions," [...]
Nike Cuts Adrian Peterson as Brands Continue to Condemn NFL
Brand Marketing
Nike will no longer sponsor National Football League star Adrian Peterson, who was re-suspended by the Minnesota Vikings this morning stemming from allegations of abusing his 4-year-old son.
Brands Sound Off on the NFL’s Brutal Episodes [Updated]
Brand Marketing
UPDATE: Castrol, PepsiCo, Procter & Gamble's Cover Girl, Campbell's Soup and Visa have joined the chorus of advertisers criticizing the NFL since this story published yesterday.
Cheerios’ Interracial Ad Spiked Its Online Branding by 77%
Performance Marketing
Ridiculous attacks by fringe crazies can be a big blessing for a politician when he or she is the target of such vitriol—and it appears the same is true in [...]
What Is ‘Mudvertising’ and Why Are Marketers Diving In?
Brand Marketing
Most marketers wouldn’t want to have their names dragged through the mud. But not some brands.