It was 1941, and Lester Borchardt had a crazy idea. His employer, General Mills, was looking for a product that would compete with Wheaties and Corn Flakes in the growing ready-to-eat cereal category. The competing brands were made from corn; General Mills placed its bet on oats.
Wheaties is wheat cereal. Hefeweizen is wheat beer. Now, General Mills has done the inevitable and created a Wheaties-branded Hefeweizen in partnership with Minneapolis craft brewery Fulton.
We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those moments when sports lifted our emotions somewhere past fandom to a place where adrenaline and passion create a potent and focused form of elation.
No sooner had Caitlyn Jenner shown her new self to the world via Vanity Fair yesterday than the question began popping up on social media: Should Wheaties put her back on its cereal box?
Wheaties is cementing its status as the breakfast of old people with a blustery new campaign featuring 1948 footage of bowling star Andy Varipapa, who died more than 30 years ago.
In case you missed it, Wheaties made a commemorative box with former Secretary of State Madeleine Albright on it. For the General Mills cereal, known as the "breakfast of champions," a one-shot box with Albright is part of an effort to redefine what kind of champions the brand w
Nike will no longer sponsor National Football League star Adrian Peterson, who was re-suspended by the Minnesota Vikings this morning stemming from allegations of abusing his 4-year-old son.
UPDATE: Castrol, PepsiCo, Procter & Gamble's Cover Girl, Campbell's Soup and Visa have joined the chorus of advertisers criticizing the NFL since this story published yesterday.
Ridiculous attacks by fringe crazies can be a big blessing for a politician when he or she is the target of such vitriol—and it appears the same is true in the world of brands.