On May 3 of this year a wildfire made its way through Fort McMurray, Alberta, Canada demolishing over 2,400 homes.
WestJet does the holidays right. Last year, the Canadian airline surprised its passengers with gifts at the baggage carousel; a lovely spot and a tearjerker for sure. Now WestJet has me sniffling yet again, this time with surprises for residents of a village in the Dominican Republic. Families sit in a blue sleigh, talking to Santa via video chat, telling him what they want for Christmas. WestJet employees then race to buy gifts (locally!), and present them at a party on the beach (with snow). This time, the gifts aren't just flat-screen TVs and cameras; they also include practical and much-needed items like a washing machine, a motorcycle engine and a horse—enabling locals in the community of Nuevo Renacer to provide for their families. WestJet even built a small playground for the local children to use long after the visit was over.
Even on Father's Day, advertising has plenty of fun at Dad's expense. But Canadian airline WestJet has just raised the bar with a Father's Day ad that captures everything we admire about fathers: their courage, their sacrifice, and how we desperately need them.
Elaborate stunts have become a marketing staple on YouTube. So it stood to reason that some brand would plans something holiday themed that would take off this year.
Santa may still be warming up his reindeer, but brands are already knee-deep in drifts of Christmas cheer. Three of our picks this week are holiday spots. The other two are incredible as well—one features Ed Norton on a wild 90-second adventure, while the other, from Pantene, makes a strong statement about sexism.