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WestJet Helps Wildfire Victims for Its Annual Christmas Miracle

Brand Marketing

By Kristina Monllos

On May 3 of this year a wildfire made its way through Fort McMurray, Alberta, Canada demolishing over 2,400 homes.

Brand Marketing

This Canadian Airline Wants You to Help It Complete 12,000 Miracles in 24 Hours

By Kristina Monllos

Creativity

Grab a Tissue and Watch How WestJet Created a Christmas Miracle for Struggling Families

By Roo Powell

Brand Marketing

Ad of the Day: WestJet Surprises a Hardworking Dad With the Sweetest Gift for Father’s Day

By Rebecca Cullers

Performance Marketing

Obscure Discount Canadian Airline Wins Christmas on YouTube

By Mike Shields

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Adweek’s Top 5 Commercials of the Week

Brand Marketing

By Melissa Hoffmann

Santa may still be warming up his reindeer, but brands are already knee-deep in drifts of Christmas cheer.  Three of our picks this week are holiday spots. The other two [...]

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Ad of the Day: Santa Visits Canada First for Airline’s Lovely Christmas Miracle

Brand Marketing

By Roo Powell

Canadian airline WestJet played Santa to a couple hundred travelers recently, and the result was heartwarming and tear-jerking.