Westin Wants to Help You Unwind From the Harsh Realities of Travel With Wellness

As Airbnb continues to expand and flourish, it's more important than ever for traditional hotel chains to offer exclusive experiences and unique brand positioning.

How Fitness, Health and Beauty Trends Shaped Westin’s New Visual Identity

As a brand, Westin has a history of focusing on wellness, dating back to the launch of its "heavenly bed" in 1999. It's continuing that tradition this week by launching a new visual identity centered on well-being.

Old-School Tricks Still Pay Off for This 11-Year-Old Branding Agency

Specs Who (L. to r.) creative director Sarah Williams, founder Julia Beardwood and managing partner Ryan Lynch What Brand development shop Where New York

Would You Tweet for These Flip-Flops?

Are street-based vending machines key to taking social commerce mainstream?