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An Unexpected Journey With Werner Herzog

Performance Marketing

By Jim McNiel

In the rainforest. Wearing a bandana and a loincloth, and wielding a chainsaw instead of a machete, he knew exactly what to do." Werner paused and took a sip of [...]

Brand Marketing

Why Marketers Must Move Beyond ‘Branded Content’ and Create Entertainment

By Rupert Maconick

Brand Marketing

Adweek’s Top 10 Commercials of the Week: Aug. 9-16

By Melissa Hoffmann