Where 12 Huge Brands’ Display Ads Are Dominating the Site [Updated]
Performance Marketing
AdClarity scanned the entire Internet during the last six months to find out where General Motors, McDonald's, Amazon, Best Buy, Wells Fargo and seven other brands were getting the biggest [...]
TV Political Ad Spending Up More Than 80% in October
With less than a week to go before election day, the campaigns and PACs have opened the political fire hose even wider. So far this year through Oct. 21, more [...]
Analyst: Political Ads on TV Stations Top $1 Billion
It doesn't take a pollster to see that political spending on local TV has already begun to accelerate as Election Day nears. By the end of September, political spending in [...]
Banks Eat Into Groupon’s Business
Performance Marketing
One day after Groupon's disappointing Q2 earnings report, the daily deals row isn't getting any easier to hoe.
The Multiple-Personality Stadiums
Brand Marketing
Some 70 percent of pro sports facilities have a corporate name over the front gate—or in the parking lot, on the scoreboard, even in the rest room. Brands have demonstrated [...]