Accounts in Review: Roster Shops Battle for Wells Fargo’s Media Prize
Brand Marketing
Outsiders need not apply. Wells Fargo's media review involves roster shops only, pitting Omnicom Group's OMD against Interpublic Group's UM. OMD plans and buys traditional media, and UM handles digital [...]
BBDO Wins Big Pitch for Wells Fargo
Brand Marketing
Wells Fargo has found a new lead creative agency. After more than 18 years with DDB, the bank has hired BBDO in San Francisco to lead its creative business, Wells [...]
Why Do Big Agencies Struggle In Southern California?
Brand Marketing
Earlier this month, Ogilvy & Mather Los Angeles cut 33 jobs, all but eliminating its ad agency presence (already drastically down from its 350 level in 2000). In December, DDB [...]
BBDO Is Pitching Like Crazy in the Next 4 Weeks
Brand Marketing
In the finals of four big reviews, BBDO has a shot at adding about $25 million to its revenue line if it runs the table—or getting burned out trying.
DDB and Wells Fargo Split After 18 Years
Brand Marketing
DDB’s long tenure on Wells Fargo bank has ended.
Semifinalists Emerge in Wells Fargo Review
Brand Marketing
Wells Fargo will meet with about a half-dozen shops before selecting a handful of finalists to pitch its creative business, sources said.