Jessica Simpson Flaunts Slim Figure for Weight Watchers but Says She’s Happy at Any Size
Creativity
If 2014's battle cry for women is "Love who you are" (see all the "real women" campaigns out there), then weight-loss brands need to tread lightly in their marketing. Weight [...]
Top 10 Commercials of the Week: Sept. 7-14
Brand Marketing
Jessica Simpson in Weight Watchers Ad: ‘I’m Not a Supermodel’
Creativity
Jessica Simpson has been very public about wanting to lose her pregnancy weight now that her baby is out in the world. And in her new Weight Watchers ad, she [...]
Charles Barkley Shows Off His Curves in Drag for Weight Watchers
Creativity
Now that Sir Charles Barkley isn't fat anymore, he's got way more time to dress in drag. Barkley put on a halter dress and wig for Weight Watchers' upcoming "Lose [...]
Ad of the Day: Weight Watchers
Brand Marketing
While American viewers are being subjected to Charles Barkley in Weight Watchers commercials, the French are getting something even weirder—an artful yet off-putting campaign from Fred & Farid featuring colorful, [...]
Leaders Offer Myriad Lessons at ANA Conference
Brand Marketing
As many times Bob Liodice asked the question, he got a different answer. When questioning presentators today at the Association of National Advertisers' conference in Phoenix, Liodice, the group's CEO, [...]