It's hard to make weight loss testimonials feel like anything other than hackneyed or seedy, preying upon the audience's insecurities to shame them into looking a certain way.
Weight Watchers has changed a lot in the years since Queens housewife Jean Nidetch started the company after a neighbor assumed she was pregnant (she wasn't).
Oprah's loss is Weight Watchers' gain. When the media maven and partial owner of the weight-loss company tweeted about her recent 26-pound weight loss while participating in the program (and eating bread, no less), investors ate it up, resulting in a 23 percent spike in the company's stock in one day.
After ending its short-lived relationship with Wieden + Kennedy in early 2015, top diet brand Weight Watchers has chosen Havas Worldwide as its newest creative agency partner after an extensive review.
That was fast. After less than a year with Wieden + Kennedy, Weight Watchers is looking for a new lead agency. It is unclear if Weight Watchers is working with a consultant or how far along the company is in its search. A company representative declined to provide further detail.
Video is a top priority for some of the biggest brands, who want to get the most out of posts and ads on social networking sites. So on Monday, when Instagram released tips on how to create the most sharable video, marketers were prone to listen.
The National Football League on Tuesday named Cynthia Hogan as svp of public policy and government affairs and appointed f
Wieden + Kennedy has been given the Weight Watchers business, previously at McCann Erickson New York for the past seven years, sources said.
You should expect the unexpected from this week's best new ads. Prepare to be moved by a Weight Watchers commercial (sorry, Jessica Simpson), fall in love with a tire commercial, appreciate some shouted remarks from a construction site—and guess who came over to Team Taco Bell? Plus, we include some food porn (no, not Taco Bell) that redefines the genre.
Weight loss can be one of the most deeply emotional subjects for people. Yet the category seems almost afraid of emotional advertising, preferring to go with bright, bubbly, breezy celebrity endorsements instead.