Ad of the Day: Weight Watchers’ Remarkable Film Asks Why People Gain Pounds in the First Place
Brand Marketing
It's hard to make weight loss testimonials feel like anything other than hackneyed or seedy, preying upon the audience's insecurities to shame them into looking a certain way.
Charles Barkley Shows Off His Curves in Drag for Weight Watchers
Creativity
Now that Sir Charles Barkley isn't fat anymore, he's got way more time to dress in drag. Barkley put on a halter dress and wig for Weight Watchers' upcoming "Lose [...]
What Do Social Media Marketing and Weight Loss Have in Common?
Performance Marketing
Scams, lies and half-truths. They're the staple of so-called gurus and a real problem for people trying to create tangible, measurable outcomes. Whether it's losing weight or producing leads and [...]
Ad of the Day: Weight Watchers
Brand Marketing
While American viewers are being subjected to Charles Barkley in Weight Watchers commercials, the French are getting something even weirder—an artful yet off-putting campaign from Fred & Farid featuring colorful, [...]
FDA Takes Aim at 1-800-GET-THIN’s Lap-Band Ads
Creativity
"Let your new life begin" is one promise made in ads for 1-800-GET-THIN, a marketer of lap-band weight-loss surgery. Tragically, five California residents recently died following such procedures at 1-800-GET-THIN [...]
Ad of the Day: Jenny Craig
Brand Marketing
These days, every diet program worth its weight in frozen meals has to have at least one big-name celebrity willing to prance around in something tight to show off their [...]