With 60% of Traffic Coming From Mobile, The Knot Redesigns for the Millennial Wedding
Performance Marketing
XO Group's The Knot—which reportedly has helped plan 25 million weddings—has reached its own big day.
‘Brides’ Overhauls Strategy With Bimonthly Schedule
Performance Marketing
Two years ago, Condé Nast closed two of its three bridal books—Modern Bride and Elegant Bride—and doubled the frequency of Brides, the remaining one, to monthly. Now, Condé is reversing course, [...]
‘Martha Stewart Weddings’ Expands Gilt Partnership
Performance Marketing
It's spring, which can only mean one thing: It’s wedding season. Gilt Groupe is tying the knot with Martha Stewart Weddings on its semi-annual bridal sale, which runs across all of [...]
Kate and William Condoms?
Brand Marketing
The Royal Wedding is just a little more than a week away, and businesses have been taking full advantage of the occasion by unleashing a barrage of William and Kate-themed [...]