XO Group's The Knot—which reportedly has helped plan 25 million weddings—has reached its own big day.
An easy target, to be sure, but here's a clever bit of celebrity newsjacking from a New York chain of gyms. New York Sports Clubs ran the ad above in today's New York Post, just a few days after the tabloid wedding of the year between Kim Kardashian and Kanye West.
In a world where love is patient and love is kind, one couple refused to play by the rules. This summer, they're going to the chapel and someone's going to get ... buried! OK, so it was actually last fall, and no one died in a fiery blast. But these parodies of Hollywood blockbuster posters for the marriage of David DiCicco and Rachael Batts are still epic enough to make Michael Bay consider a second career as a wedding planner. The posters were the work of the Virginia couple's close friend, Nashville-based photographer and designer Andres Martinez. After helping them create a Casablanca-themed save-the-date card, Martinez spent about a month creating a series of posters starring DiCicco and Batts, who displayed them at their wedding reception. "It was definitely a labor of love, for sure," Martinez tells AdFreak. "It was a fun project. There are few people I'd rather do that kind of thing for." What makes the posters truly impressive is the attention to detail, from recreating the lighting effects of the originals to matching the body positioning as closely as possible. Martinez said it was the perfect outlet for his passion for learning how iconic images are created: "As I've been shooting more and more, I find myself going to magazines and posters and just looking at them, trying to reverse engineer what's going on in the photo." Late last week, Martinez and the now-married couple decided to share the posters on Reddit, where they rapidly shot to the front page. But their glory was short-lived, as Reddit moderators removed the post from the front page after about an hour because they were concerned about including the full real names of the couple and their friends. Check out all the posters and their inspirations below:
Wedding photographer Anne Almasy probably didn't think buying her first print ad in a magazine would be such an emotional roller coaster. Weddings Unveiled initially rejected her ad because it included a photo of two women about to kiss.
Wedding drama is nothing new, as anyone who has ever tried to orchestrate their nuptials can probably attest. Now there's a bit of a brouhaha in the bridal media world, where two major outlets are vying to produce the first live wedding in the digital space.
Two years ago, Condé Nast closed two of its three bridal books—Modern Bride and Elegant Bride—and doubled the frequency of Brides, the remaining one, to monthly. Now, Condé is reversing course, returning to a bimonthly schedule in 2013.
It's spring, which can only mean one thing: It’s wedding season. Gilt Groupe is tying the knot with Martha Stewart Weddings on its semi-annual bridal sale, which runs across all of Gilt's properties from Gilt Taste to Gilt Home starting today.
The Royal Wedding is just a little more than a week away, and businesses have been taking full advantage of the occasion by unleashing a barrage of William and Kate-themed merchandise—sales of which