Michael Kors Is Dishing Out Discount Codes With a Casino-Themed Game on WeChat
Performance Marketing
Being single is big business in China.
Why Every Marketer Should Be Keeping Up With the Evolution of Messaging Apps
Performance Marketing
One of the byproducts of consumers moving away from desktop access to the Web via their smartphones is that they augment their email (and the occasional phone call) with mobile [...]
5 Things Brands Need to Know About WeChat, China’s Mobile Giant
Performance Marketing
Facebook, Twitter, Pinterest and Snapchat are the platforms that get most of marketers' love in the U.S., but digital practitioners could learn a thing or two from WeChat, China's booming [...]
Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016
Performance Marketing
When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing [...]
Young Protesters in Hong Kong Have Found an Ingenious Way Around Cyber Censors
Performance Marketing
As Hong Kong's "Umbrella Revolution" enters a dangerous phase, government censors are clamping down on social media sites used to communicate images of the protest to mainland China.
Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages
Performance Marketing
Funny or Die found a new way to boost video views.