In the mid-aughts, Motorola's Razr was the it phone. Until the iPhone came along.So, it's easy to imagine Motorola's excitement when the competitor that knocked it down seems to be faltering, and it can jump at the chance to fight back. That's exactly what Motorola, now a Lenovo company, has done with a full-page print ad from Ogilvy in The New York Times.
Back in February, a weird Oreo door suddenly appeared on 18th Street between 7th and 8th Avenues in New York, promising untold wonders of cryptic cookie goodness. Now, Los Angeles gets its turn.The cookie brand's new Wonder Vault installation—created by 360i, Weber Shandwick and Momentum—will be open today only (Monday, July 11) at 1555 W. Sunset Blvd. from 9 a.m. until 7 p.m. PDT. It's an elaborate ad for Oreo's new Choco Chip cookies, and it features rooms that will make adults feel like kids again, as everything within them is oversized.
Three and a half months ago, Weber Shandwick became the first global marketing agency to test out Facebook at Work.
Financial planning and everything associated with it can be stressful and complicated, even off-putting. For a financial services brand like TIAA—which just dropped the "CREF" from TIAA-CREF—that can present a marketing challenge.
Facebook at Work—Facebook Inc.'s enterprise social network for businesses—is set to roll out in 2016 while taking on established workflow software players like Slack and Yammer. While Facebook will not charge users for the basic level of the service, it will eventually make them pay if they want analytics, apps and customer support for the platform.
Completing a review process that started in the spring, New York Life has hired three agencies to help the financial services brand expand its appeal among millennial and Gen X consumers.
The Cannes Lions festival has today named the nine jurors responsible for awarding its inaugural Glass Lion, or Lion for Change.
Covered California, the state's healthcare exchange, is looking for an agency to help expand the pool of residents enrolled in health insurance coverage.
Washington’s Lottery is in the final stages of a review, with a successful bidder expected to be announced Aug. 15 and begin work on Nov. 8, a state rep confirmed.The Washington State Lottery spends $12 million a year on the contract, an amount that includes both media and marketing services.