GroupM: Global Web Ad Spend Up 16 Percent in 2011
Brand Marketing
Internet advertising rose 16 percent to $84.8 billion in 2011, accounting for more than 17 percent of all global measured media spending according to new research from GroupM. The WPP [...]
How Evolving Mobile Behaviors are Raising the Stakes for Marketers
Performance Marketing
While none would argue that 2011 was the year of the mobile app, marketers have been hearing more noise about the mobile web as a cross-device alternative to apps that [...]
Facebook Acquires Location-Based Startup Gowalla
Performance Marketing
Location-sharing service Gowalla is Facebook’s latest acquisition. In a blog post Monday, Gowalla announced that it is heading from its Austin, Texas, headquarters to California to join Facebook's Palo Alto [...]
Vimeo Goes Its Own Way
Performance Marketing
As the online video space grows ever more cutthroat, companies like YouTube, Netflix, and Hulu are all looking for a competitive edge in roughly the same way: through big-budget investments [...]
Getting Ad Briefs Down to a Science
Brand Marketing
Ad briefs—the physical assignment a client sends to its agency confirming details of a campaign—are a pain for both parties involved. Agencies complain they’re too vague; clients lose time and [...]
First Mover: Emily Bell
Performance Marketing
Adweek: You were doing cutting-edge journalism. Why’d you pack it up for the musty old halls of academia?