This Ad-Tech Company Thinks Interactive Video Ads Can Bypass Blockers
Performance Marketing
With the rise of ad blocking and fraud concerns, publishers continu
Medium Sits Down With Jason Segel on Its First Web Video Series
Performance Marketing
Most people see Medium as a place ruled by the written word, but the blog platform doesn't want to be limited to plain text. It recently launched Foreword, its first [...]
Woody Allen Will Create His First TV Show for Amazon, but Not Everyone Is Thrilled
Woody Allen is headed to the small screen. Amazon said Tuesday that it has green-lit the first season of a new television series created by the Academy Award-winning director and [...]
Brands Opt For Web Video Shops And Skip Creative Agencies
Performance Marketing
When Freshpet in September decided it wanted branded content, the pet food purveyor hired ShareAbility, a production house focused solely on producing YouTube videos, instead of going the traditional route [...]
CBS Prepares to Launch 24-hour Digital News Network
Performance Marketing
CBS is preparing a new 24-hour digital news network with an accompanying marketing campaign, reports Capital New York.
Mobile Video Has Jumped 400% in the Last Two Years
Performance Marketing
Ooyala's Q2 Video Index Report, which was released today, found that 25 percent of online video activity happens on mobile devices—a spike of 400 percent compared to two years ago.