Web Video

This Ad-Tech Company Thinks Interactive Video Ads Can Bypass Blockers

With the rise of ad blocking and fraud concerns, publishers continu

Ad of the Day: Elizabeth Banks Gets Comically Obsessed With Real Estate for Realtor.com

Elizabeth Banks is everything that ads for online real estate sites are typically not—perky, lighthearted and deadpan funny. And that's precisely why she stars in Pereira & O'Dell's new campaign for Realtor.com.

The Spectacle of NewFronts Is Over. Now the Real Work Begins for Publishers

The 2015 NewFronts are over. For the past two weeks in New York City, the momentum of digital video industry's growth was truly visible.

In a World of Long-Form Video, Make Your Ads Count

Video is the most powerful medium of digital media today. Bold statement, right? Sure, we all appreciate weirdly (maybe uncomfortably) funny cat videos, inspiring news segments about hometown heroes, and cheesy-but-heartwarming holiday ads.

4 Video Startups Looking to Challenge YouTube’s Dominance

For a time, if you wanted to watch video content, there was one major player in the game: YouTube. But as the popularity of online video has grown—as well as […]

Medium Sits Down With Jason Segel on Its First Web Video Series

Most people see Medium as a place ruled by the written word, but the blog platform doesn't want to be limited to plain text. It recently launched Foreword, its first video Web series, featuring conversations with famous writers.

Woody Allen Will Create His First TV Show for Amazon, but Not Everyone Is Thrilled

Woody Allen is headed to the small screen. Amazon said Tuesday that it has green-lit the first season of a new television series created by the Academy Award-winning director and screenwriter. The Untitled Woody Allen Project will be a half-hour series available on Prime Instant Video in the U.S., U.K. and Germany. No other details were revealed.

Brands Opt For Web Video Shops And Skip Creative Agencies

When Freshpet in September decided it wanted branded content, the pet food purveyor hired ShareAbility, a production house focused solely on producing YouTube videos, instead of going the traditional route of calling an agency.

CBS Prepares to Launch 24-hour Digital News Network

CBS is preparing a new 24-hour digital news network with an accompanying marketing campaign, reports Capital New York.

Mobile Video Has Jumped 400% in the Last Two Years

Ooyala's  Q2 Video Index Report, which was released today, found that 25 percent of online video activity happens on mobile devices—a spike of 400 percent compared to two years ago.