Airbnb: It’s Good to Be a Revolution
Performance Marketing
Airbnb is having a moment. Not only has it put together impressive marketing campaigns with the likes of Audi and Sweden, the leader of the sharing economy revolution is beating [...]
The Number of Online Video Ads Is Up 205% in the Last Year
Performance Marketing
According to comScore, the audience for online video has grown 4 percent over the past year. The number of video ads? Up 205 percent.
The Amount of Questionable Online Traffic Will Blow Your Mind
Performance Marketing
A few weeks ago, Lindsay Buescher, senior manager, analytics at Carat, read an article on Adweek.com about a company called FreeStreams.com that was pumping up its traffic by enticing Web [...]
SB Nation Sets Daily Traffic Record During the Super Bowl
Performance Marketing
Last Sunday, Web traffic took a 15 percent dive from normal patterns during the afternoon and evening as Americans across the country raided supermarkets, premptively loosened belt buckles and trudged [...]