In these politically fraught and socially stressful times, sometimes it's difficult finding ways to laugh or even feeling like it's okay to laugh. But two new comedic endeavors, led by women of color who live in New York, have opened the door for white people who don't mind laughing at themselves.
In four years, Hiscox U.S.A.'s budget for branded content has jumped from nothing to 15 percent of its overall marketing spend, according to head marketer Russ Findlay.
Seeking to raise the profile of Shell's long-running fuel efficiency challenge for students, MediaCom has turned to Jay Leno, Detroit and NBCUniversal's Today.
Halloween is more than a month away, but SA Wardega scored big on the viral charts this week by unleashing a mutant spider-dog on unsuspecting people.
For six years, Gregory Ng has held the uncontested title of Frozen Food Master, a grocery guru who has eaten his way through 1,000 microwaved meals and recorded the results for a loyal audience. But a few days ago, in mid-review, he abruptly quit. The breaking point? A $2 children's meal that Ng felt was "breading with a hint of chicken on the inside." "You know what? I can't do this anymore," he said into the camera after a pause. "This is horrible. We should not be feeding our kids this. We should not be eating this frozen food anymore. I'm done with this." Obviously, it's not the frozen food industry that's changed since Ng's video review series, Freezerburns, began in 2008. What's changed is Ng himself. In recent years, while working his day job as CMO for optimization firm Brooks Bell, Ng has become an advocate for healthy, active living. He even quit Freezerburns briefly in 2012, noting, "I was feeling great every day, and shooting more episodes of Freezerburns was my daily downer." He soon returned to the show, reinvigorated with ideas for how to make it better. Today, he estimates the Freezerburns audience across multiple video platforms totals 75,000-100,000 viewers per episode. This time, though, he says the end is truly the end. In a blog post, he explains how he's become increasingly uncomfortable with the influence the show has had on his life, such as motivating him to feature the unhealthiest items because he knew they'd be the most popular. We wanted to know more about his decision to close down a niche he's spent so much time carving out. Check out our Q&A with Ng below: AdFreak: So, what are the final stats for your time creating Freezerburns? How much frozen food did you eat? How much video did you create? Gregory Ng: I published my first episode on Oct. 4, 2008, and in the nearly six years since then I reviewed over 1,000 frozen food items in nearly 700 episodes. One fan calculated that it would take four days to watch every video back to back. Not quite the longevity of The Simpsons marathon, but still a lot of time to watch me eat.
This week's most viewed Web series video isn't a song, dance, skit or prank. It's a simple unboxing video of the Play Dough Sparkle set featuring the Disney Princesses, uploaded by none other than the secretive DisneyCollector.
There was a time that having a Game Boy meant you owned the coolest toy on the market. Today's kids, however, don't think it's worth writing home about.