Weather Says Its Mobile Ad Business Is Growing Faster Than Google
Brand Marketing
Last week, Adweek wrote about a Dartmouth study on mobile advertising (Top 7 Reasons Why Mobile Ads Don't Work). Curt Hecht, chief global revenue at Weather, came back with a [...]
An Ad Tech Firm That’s Actually Making Money
Performance Marketing
The ad tech landscape is littered with companies promising to bolster Web publishers’ shrinking bottom lines. Few truly deliver on that promise, and fewer still turn a profit. However, retargeting [...]
The Weather Channel Launches Redesigned Site
Performance Marketing
The Weather Channel, long known for its local weather on the 8s and soothing elevator music, turns 30 today. To celebrate, the company is giving Weather.com a major face-lift centered [...]
An App for That
Performance Marketing
People use their phones to entertain themselves and stay connected, but most of all, they put them to practical use. According to Forrester Research, weather-related apps were downloaded by 51 [...]