Frightful Weather … Delightful Email?
Performance Marketing
Before the first snowflake from Winter Storm Stella hit my front windows, I knew that a lot of email would start to pile up in my inbox. In four hours [...]
Quirky Is Selling Air Conditioners Through Weather Alerts
Performance Marketing
East Coasters may have seen advertisements for air conditioners popping up in their daily weather reports recently, thanks to a new partnership between Quirky (a New York-based company that helps [...]
Obnoxious Grandmother Gives Forecasts on World’s Most Insane Weather Site
Creativity
If you find yourself with a few extra minutes each morning, you can now watch a man pretending to be a cranky, salty Jewish grandmother offer you online weather forecasts [...]
Canadians Differ From Americans in How They Use Their Smartphones
Brand Marketing
They may be our neighbors to the north, but Canadians' smartphone habits show that they are different from Americans in more than just their abiding love of the French language, [...]
Brands and Agencies Are Starting to Experiment With Google Glass
Brand Marketing
Google Glass’ role in advertising and content may be a bit out of focus—but initial use of the nascent technology may change that perception, as agencies and brands prepare for [...]
In Frozen Chicago, Giant Sunbathing Woman Lifts Spirits and Crushes Cars
Creativity
Temperatures dropped dramatically in Chicago this week, and so did a pair of 16-foot-long, 400-pound flip-flops. They were kicked off, or at least looked to have been, by a bikini-clad [...]