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XAd Is Buying WeatherBug to Enhance Its Ad Targeting and Take Aim at IBM

Performance Marketing

By Christopher Heine

Location data player xAd has purchased WeatherBug, which is consistently one of the most downloaded weather mobile apps, per

Performance Marketing

IBM Watson Is Now Offering AI-Powered Digital Ads That Answer Consumers’ Questions

By Christopher Heine

Performance Marketing

With the Internet of Things Looming, the IAB Creates a Data Center for Excellence

By Christopher Heine

Convergent TV

Former DISH Executive Takes the Reins at The Weather Channel

By Chris Ariens

Performance Marketing

Weather Channel Aims Strange Twitter Gimmick at Storm Chasers

By Christopher Heine