Apple Watch Is Only the Tip of the Iceberg for Fashionable Tech at SXSW
Performance Marketing
The fashion industry is notorious as a slow mover in digital, with brands that have storied histories not lending themselves to fast-moving trends. It's also an industry known for constantly [...]
MediaLink’s Neil Carty on Why SXSW Is a Millennial Proving Ground for Brands
Brand Marketing
Specs Who Neil Carty Current gig vp of innovation strategy, MediaLink Previous gig partner, director of innovation, emerging technology, Mindshare
Apple Watch Isn’t Even Out Yet, But Some Retailers Will Be Ready on Day 1
Performance Marketing
In terms of the burgeoning smartwatch industry, Apple already seems fairly well positioned to own the space, even though its watch won't go on sale until l
Mindshare CEO Shares Hits and Misses So Far From #CES2015
Performance Marketing
As with every other agency CEO at the Consumer Electronics Show in Las Vegas this week, Mindshare North America's Colin Kinsella is spending 18-hour days scoping out the latest tech [...]
Your Dog May Soon Get Outfitted With Wearables
Performance Marketing
Will your dog or cat someday sport Web-connected wearables? That's what PetSmart's senior manager of integrated media Jessica Hearl is out to learn at CES.
Why Your Car Is Now Closer to Becoming One Big Mobile Device
Performance Marketing
Mainardo de Nardis, OMD Worldwide's global CEO, has been to many a CES, and he's seen it morph from a techie and hobbiest showcase to a massive bazaar where anyone [...]