wearables

This Week’s Must-Haves: Kate Spade’s New Smart Bangle Is as Smart as It Is Stylish

This week, the Adweek staff is highlighting Kate Spade's new connected jewelry, a luxe "smart" pen and notebook, minimalist desk accessories and more. Take a look!

Apple Watch Sales Eclipsed the iPhone in Its First Year, but Agencies Have Already Moved On

One year after making a splash as the next "it" device for marketers, Apple Watch has slipped noticeably in the estimation of many marketers.

This Week’s Must-Haves: a Stylish Smart Bracelet That Helps Keep Women Safe

This week, the Adweek staff is highlighting a stylish wearable that does more than your typical fitness tracker, a tennis tote from Tory Sport and a USB-rechargable gel mani kit. […]

This Week’s Must-Haves: a Headset That’s a Portable Personal Theater

This week, the Adweek staff is highlighting Avegant's Glyph personal theater headset, a trio of DJ Khaled-inspired pins and a backpack made from self-healing nylon. Take a look!

This Week’s Must-Haves: a Hoverboard That Actually Hovers

This week, the Adweek staff is highlighting an emoji pendant, a smartphone-controlled hoverboard and a chic scarf. Take a look! 

Under Armour’s New HealthBox Fitness Tool Combines a Scale, App and Wearables

Under Armour wants to prove that it can play alongside the big sports and tech brands, and the apparel brand is making its first foray into fitness tech and wearables to prove it.

For T-Mobile, Netflix’s Global Surge Is Proof That Unlimited Streaming Is a Vital Strategy


Why Google and Facebook Are Uniquely Positioned to Control How Marketing Evolves


How Technology Is Quickly Changing the Channel on Audio Consumption and Marketing


5 Fun Tech Devices to Get You Through the Winter

This week, the Adweek staff is highlighting accessories for folks who want to get fit, stay warm and keep connected, including a device that makes your iPhone a thermal camera, […]