Apple Increasingly Frustrates Helena Bonham Carter by Showing Just How Much a Watch Can Do
In the early 1990s, AT&T famously predicted much of technology’s future in a Tom Selleck-narrated campaign called “You Will.” (See below to revisit the ads, which foresaw everything from remote [...]
This Week’s Must-Haves: a Hoverboard That Actually Hovers
Brand Marketing
This week, the Adweek staff is highlighting an emoji pendant, a smartphone-controlled hoverboard and a chic scarf. Take a look!
Under Armour’s New HealthBox Fitness Tool Combines a Scale, App and Wearables
Performance Marketing
Under Armour wants to prove that it can play alongside the big sports and tech brands, and the apparel brand is making its first foray into fitness tech and wearables [...]
How Technology Is Quickly Changing the Channel on Audio Consumption and Marketing
Performance Marketing