Infographic: Wearable Tech at the Intersection of Function and Fashion
Performance Marketing
From fitness trackers to smart watches, the trend in gear is tracking and customization. Once a status symbol for fitness-focused folks and tech geeks, wearable tech has become ubiquitous, as [...]
This ‘Happiness Blanket’ Measures the Well-Being of British Airways Passengers
Creativity
If people could literally see how much more relaxing British Airways' new in-flight perks really are, then everyone would obviously understand how much better the company is than its competitors, [...]
How One Simple Bracelet Boosted an Entire Country’s Blood Donations by 335%
Creativity
Every marketer in the world dreams of creating something useful, accomplishing a noble goal and scoring huge results. Here's a project that nailed all three. Y&R Moscow recently partnered with [...]
Ad Agency Creates Jewelry Meant to Combat Sexual Assault
Creativity
When JWT Singapore was tapped by the Association of Women for Action and Research (Aware) to create an educational campaign about date rape, the agency decided to go in a [...]
New Yahoo Tech Editor David Pogue Is Enjoying His Freedom
Performance Marketing
Photo: Alfred Maskeroni
Wearable Tech Is the New Social at SXSW
Performance Marketing
Wearable devices are giving SXSW Interactive veterans something new to talk about this year—thankfully.