If you're among the fortunate 15,000 people who can afford the $4,164 ticket price to get into the stands at Wimbledon's Centre Court this week, you're surely in for a very exciting time. If you're not, you'll just have to imagine what that excitement feels like.
Whenever Apple launches a new product, someone somewhere is going to find a flaw. It's inevitable when you sell as many devices as Apple does, and so it goes with its new watch.
Sunglass Hut's senior director of marketing Todd Borgerson caught up with Adweek at the Omnicom Media Group party on the eve of the Consumer Electronics Show to talk about the tech that's most exciting to the Luxottica brand. A partnership with Google Glass is underway, and though it hasn't yet yielded fruit, Borgerson says he has high hopes.
CANNES, France—For all Google's accomplishments in the 16 years since its founding, the tech giant feels it has barely scratched the surface of its potential, even in a core area like search.
Every marketer in the world dreams of creating something useful, accomplishing a noble goal and scoring huge results. Here's a project that nailed all three. Y&R Moscow recently partnered with Azerbaijani cellular network Nar Mobile to create a wearable device called Donor Cable, which lets one smartphone owner easily donate power to another. Worn as a bracelet, the charging device is clever enough, but it's also inscribed with the message, "Donate energy to save a phone, and donate blood to save a life." Why encourage blood donation specifically? As you can see in the case study below, Azerbaijan has the world's highest number of children born with the blood disorder thalassemia, a hereditary disease primarily found among Mediterranean cultures. The illness requires extensive blood transfusions for babies, and hospitals often lack the needed amount of donated blood. The Donor Cable bracelets were given away with Android smartphone purchases at Nar stores around the country, and mobile blood donation centers were parked nearby to catch phone buyers while the issue was on their mind. The campaign increased the nation's blood donation rate an astounding 335 percent, earning widespread attention and goodwill along the way. UPDATE: As reader Timos Polychroniadis notes in the comments below and on his blog, this campaign is rather similar to (and even shares a name with) an earlier effort by Brazilian shop Leo Burnett Tailor Made. We've added that case study at the bottom of this post.
When JWT Singapore was tapped by the Association of Women for Action and Research (Aware) to create an educational campaign about date rape, the agency decided to go in a different direction. The result was Guardian Angel, a personal safety accessory line that looks like jewelry but is also designed to get women out of dangerous situations.
While the Internet of Things takes center stage when we talk about connectivity, the future of streaming music presents consumer
Wearable devices are giving SXSW Interactive veterans something new to talk about this year—thankfully.
Is it possible that so-called connected cars will soon customize an owner's vehicular experience according to data such as if the person starts the engine at certain times of the day, listens to Jay-Z or is driving in the rain?
Federal agents interrogated a Google Glass enthusiast for wearing his computerized eyewear in a movie theater, according to reports.