How Exciting Is Wimbledon? With Biometrics, Jaguar Takes Centre Court’s Pulse
Brand Marketing
If you're among the fortunate 15,000 people who can afford the $4,164 ticket price to get into the stands at Wimbledon's Centre Court this week, you're surely in for a [...]
Ad Agency Creates Jewelry Meant to Combat Sexual Assault
Creativity
When JWT Singapore was tapped by the Association of Women for Action and Research (Aware) to create an educational campaign about date rape, the agency decided to go in a [...]
Sorting Through the Streaming Music Universe
Performance Marketing
While the Internet of Things takes center stage when we talk about connectivity, the future of streaming music presents consumer
Wearable Tech Is the New Social at SXSW
Performance Marketing
Wearable devices are giving SXSW Interactive veterans something new to talk about this year—thankfully.
Connected Cars Intersecting With Wearable Tech: The New Mobile Marketing?
Performance Marketing
Is it possible that so-called connected cars will soon customize an owner's vehicular experience according to data such as if the person starts the engine at certain times of the [...]
Federal Agents Descend on Google Glass Wearer
Performance Marketing
Federal agents interrogated a Google Glass enthusiast for wearing his computerized eyewear in a movie theater, according to reports.