Privacy in the Age of Big Data
Performance Marketing
Consumers reveal more than ever before consciously through social media and, just as importantly, unconsciously through their behaviors. This data gives marketers great power, which they can use to design [...]
Taco Bell’s Digital Guacamole
Performance Marketing
Can apps sell appetizers? Taco Bell aims to fill its digital belly to find out, launching a campaign today to push new appetizer menu items.
Waze Maps Out Native Ad Platform
Performance Marketing
Consensus pinpoints location as the fast lane to mobile advertising success. As alluring to brick-and-mortar marketers as a consumer’s location is that consumer’s destination, particularly if a brand can influence [...]
A Waze Ahead of Apple in Map Race
Performance Marketing
Apple may have lost more than its pristine product rep upon releasing its bungled Maps app last month.