Waze, a navigation app with 65 million monthly drivers worldwide, is introducing an intriguing ad product for Advertising Week, which is taking place in New York through Thursday.
In June, Microsoft bought LinkedIn, one of the largest acquisitions in the history of tech, and it boils down to one thing: data.
Shaquille O'Neal has done a lot of driving in his career—mostly to the net. But the basketball great-turned broadcaster, pitchman, DJ and so much more, is now lending his voice to Waze, the community-based navigation app from Google.
Specs Coco Age 36 Claim to fame Model, actress, founder of Licious apparel and lingerie Twitter @cocosworld
Nearly two years after Google acquired Waze for more than $1 billion, new research and prolonged advertising deals from brands show that the mapping app is making a dent in the lucrative—and competitive—market of location-based mobile advertising.
Specs Who Lisa Edelstein Age 48 Claim to fame Stars as Abby on the Bravo series Girlfriends' Guide to Divorce Base Los Angeles
Google is spending $3.2 billion to buy Nest, the hardware for the home technology startup. The acquisition is Google’s second-most expensive purchase after its 2012 deal to buy Motorola for $12.5 billion. Nest was founded in 2010, and develops smart thermostats and smoke detectors in a growing category of connected devices.