Waze Is Now Offering Native-Style Ads That Put Users in the Driver’s Seat
Performance Marketing
Waze, a navigation app with 65 million monthly drivers worldwide, is introducing an intriguing ad product for Advertising Week, which is taking place in New York through Thursday.
With Turn-by-Turn Directions, Google’s Waze App Wants to Win Mobile Advertising
Performance Marketing
Nearly two years after Google acquired Waze for more than $1 billion, new research and prolonged advertising deals from brands show that the mapping app is making a dent in [...]
Girlfriends’ Guide to Divorce Star Talks About Her Show’s Controversial Ads
Specs Who Lisa Edelstein Age 48 Claim to fame Stars as Abby on the Bravo series Girlfriends' Guide to Divorce Base Los Angeles
For Gotham’s Ben McKenzie, No Gadget Beats a Good Traffic App or a Nice Scotch
Specs Who Ben McKenzie Age 36
Google Welcomes Nest Home
Performance Marketing
Google is spending $3.2 billion to buy Nest, the hardware for the home technology startup. The acquisition is Google’s second-most expensive purchase after its 2012 deal to buy Motorola for [...]